When staring longingly at a luxury watch in a display counter, many gentlemen find themselves torn between the financial cost of the timepiece and the potential benefits of owning it.
But what, exactly, are those benefits, and why do so many men make the plunge and invest their hard-earned money in a brand name watch?
From social cues to investment advice, let’s take a no-nonsense look at why men wear luxury watches:
Beyond aesthetics, there is one very basic thing that every watch must do well: keep the time.
While low-priced watches are typically mass-produced by unskilled laborers (often in poorer countries where “quality control” is virtually unheard of), skilled artisans are usually behind the crafting of luxury timepieces.
Famous watchmaking companies like Audemars Piguet and Patek Philippe employ master horologists to put together their signature timepieces in state-of-the-art Swiss facilities, where standards of craftsmanship are kept remarkably high; for instance, Patek Philippe’s timepieces are so intricate that they typically take between 10 months (for basic models) and 2 years (for extremely complex models) to be manufactured.
This top-tier level of quality, in craftsmanship as well as materiel, ensures that luxury watches are able to reliably keep the time – often for decades or more – with only minor tune-ups being necessary every five years or so.
Conversely, for a cheap, mass-produced watch to survive five years is nearly unheard of. When you factor in the many additional features that luxury watches include, such as water-resistance for sports watches or aeronautical gauges for aviation watches, their legendary reliability becomes all the more impressive to behold.